Digital Design
Adobe Photoshop · Adobe Illustrator
Project Overview:
Swab Or Cry was a social media campaign developed in partnership with Never Was Average, a creative production company, and Swab The World, a non-profit dedicated to promoting stem cell donation. The campaign’s goal was to encourage racial minorities to become stem cell donors. I designed a 10-slide seamless Instagram carousel aimed at educating the public about this important issue, while presenting the message in a fun and approachable way.
Design Approach:
For this project, I was tasked with integrating the brand guidelines of two distinct organizations while adopting a yearbook/scrapbook-inspired style. Using provided photos, I incorporated playful 2000s elements to create a layout that balanced informality and fun with the gravity of the topic. The typography, imagery, and design elements were carefully selected to ensure clarity, while staying true to the visual identities of both Swab The World and Never Was Average.
